Burger King Says These Changes Are Helping Improve Customer

This week's earnings call from Burger King's parent firm Restaurant Brands International (RBI) showed consumer satisfaction rising. Even

[{"selector":"#anim-c407819f-2c6c-47cd-bf09-a82e3d58bc0d","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-47f427fd-1120-4796-8d60-6a72b57fc925","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-68a1f860-344d-4a66-8858-10caf945fd25","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3ca7c771-d755-4528-acae-300230755082","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ddbfe7ab-a732-4415-8599-1e5d58d261b3","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-314b61cf-cd64-43c8-b0a1-d0b1007bbc7f","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

while revenues dipped marginally in Q1 of this year, the chain's image has improved due to menu and marketing modifications.

[{"selector":"#anim-cc7bc344-55c8-491e-9c2d-0008c0643cd2","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6b361f92-d403-4799-8bde-0ecfb0cd560c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-260f1dd2-df8b-4d35-8309-79875ee1c182","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5100a149-01ad-4473-9fcf-7eef76a72364","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-dcdd331a-5df7-4446-aa3e-75b41ab3d493","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-128437db-3f93-4c4d-be92-52ca781431b2","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

"I wouldn't consider it a victory lap or a big celebration other than confirmation that we're on the right track," RBI CEO José Cil said of

[{"selector":"#anim-5cdec89d-f44a-4c4b-b75a-062278413e76","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d8b75500-dbc0-4b2b-a853-1a7822208d11","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1c11df09-9f8f-4d76-b5f1-3591459d3a42","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7a4fc663-ac88-48c3-a401-de40b11d3484","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0fa2a73c-bd29-44ac-99ec-bae32b79160d","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-882ef95e-0a39-4474-81a8-63233ba1c9da","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

Burger King's three-quarter customer satisfaction improvement. "We're investing on visitor experience and pleasure. BK in the U.S. offers a great chance there."

[{"selector":"#anim-f4c6bae9-7c2d-4a7e-a734-9475fd327238","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-98777d24-798c-4d41-934b-b36e83e8daaa","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5421c547-db4b-4006-bbc4-c37f8f0f554c","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-610fc7c2-0dbf-4606-87ef-66effcc12114","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7c266055-5b65-4c1e-a2cc-56c32b26f523","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef1329c0-59d9-43fa-82f1-160c5a3f84c0","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

Cil credits Burger King's menu simplification for boosting this metric. In the past year, the burger chain has removed

[{"selector":"#anim-8f66f07f-2a24-4080-a6e9-a07e76ebbffa","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-274ab88b-3726-4660-a247-1cc03da9fed5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-076e5b42-c955-4429-b2d4-0c6e6e843143","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-44d9c1b1-19a6-4e8f-ac77-8b3af65f51ac","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-373b7b1b-faa3-4cdb-aee7-290031dcf622","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f368d2af-3900-4157-965a-4b17108e9ec3","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

the Whopper from the bargain menu, introduced a 2 for $5 deal, and retired many slow-selling items, including salad.

[{"selector":"#anim-a7bc1ce7-a159-48e8-8921-770e0740188f","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-948591af-4f8b-441a-899a-a38b77a93ab8","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fadd574e-8922-4d63-947c-927bc93fe172","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6d04e43-e85a-4d16-bbaf-654d4ca6db8d","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a69e3d5e-4f12-461a-8801-db5a2ea83052","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1d78d50-1526-45ee-835e-5205a888525c","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

"We launched with three delicious flavors and added the product to our flame grilled selection for a limited time," Cil. "Results demonstrate that

[{"selector":"#anim-d72a8ec2-48d4-4fa1-962a-c420c68a8c57","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b9e42679-d8c5-4887-b73c-a54dbfa0b32b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0a9ca5eb-060e-4452-a024-ef59e2b6c0ad","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e5c5be7e-0f24-4a7a-aaf9-4d770eec24b1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3f62de28-ad52-4f71-8969-89445a08eeaf","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b626465-567d-46c5-8147-011c0843f7d4","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

the offering had strong messaging with high quality ads [which] performed well on our digital platforms and proved to be incremental to a burger platform

[{"selector":"#anim-2f3e9793-88db-4590-8731-1c2b316ae277","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-81909203-8f0e-4d39-9d10-7185c224263b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-66f8c803-2da5-406a-82e3-64d5f4937559","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6569cdab-fd58-4a25-bae7-fd8fad8d7568","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-92f928c3-3f8f-48f0-8ae7-5e5584829df9","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce77c06-24e2-4009-a8c4-d7f39af328b9","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

Also, the chain is revamping its advertising and marketing. Last Thursday, it announced that OKRP would replace David, its media

[{"selector":"#anim-1bc33019-bca8-4715-99a2-172228186c84","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1f440697-6677-4bb7-852f-8cf1a968961a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b12acb59-58b9-4814-b40b-dcb10f968409","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-39152967-c06e-44fd-bcb7-c9c5a7563c90","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2ef3c64b-1750-40b8-aeee-3f1c38379547","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea49fa12-e7fb-45bb-84f3-8a3baacfa7b7","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

agency. The Chili's-experienced Chicago firm will assist Burger King "modernize and reposition [the] brand."

[{"selector":"#anim-ff80da8d-fe66-4b01-9633-0a6f50c840ec","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-38164f90-f09e-4975-88a6-2bf3ef4c2bee","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d17b199e-3f45-4026-aa66-ae352ee21b9b","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-69dc9a39-300e-40ef-903c-59ca1ce84a53","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d3a5b16c-b6ed-4f5f-8da5-ca5a290ef85e","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e14a3047-45fd-4e74-a962-be642bbafed7","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

Check Our New Stories

Party Text Learn more